Sons of Liberty Gun Works 2023 MAP Policy

Sons of Liberty Gun Works (“SOLGW”) is a premier firearm manufacture and has made significant investments in its' brand image—emphasizing both the high quality and performance of its products. In keeping with this, SOLGW believes that its products should be advertised at prices that reflect the value of those products.

SOLGW expects all distributors and retailers (collectively “resellers”), including those selling over the Internet, to maintain its high standards and brand image for these product lines.SOLGW further expects all resellers to take the time to learn about and properly promote its products, so resellers can properly serve their customers.

For all of these reasons, SOLGW has implemented this Minimum Advertised Price (“MAP”) Policy (the “Policy”) for all of its branded products (individually, a “Product,” and collectively, the “Products”).

This Policy is in addition to and separate from all other programs and policies intended to establish a strong brand presence, allowing the end customer an experience that is consistent with SOLGW’s emphasis on high quality and performance.

The Policy applies to all resellers that sell, promote, or advertise the Products, including the online sale of Products, and applies to all advertising and promotion of the Products. This includes, without limitation, placements on websites, social media, banner and pop-up ads, broadcast e‑mails, landing pages, affiliated marketing, email marketing, etc.

This Policy applies only to advertised prices and does not apply to the price at which the Products are actually sold to an end customer. All resellers remain free to sell the Products at any price they choose. SOLGW does not seek, nor will SOLGW discuss or accept, any agreement or assurance from resellers concerning the prices at which any reseller decides to sell the Products.

This Policy covers only the Products (as that term is defined above), and does not apply to damaged, discontinued or non-active products, as long as the Product advertised clearly states that it is damaged, discontinued, or non-active.

 

From time to time, SOLGW may choose to offer special promotions on certain Products. In such an event, SOLGW reserves the right to modify or suspend this Policy in whole or in part by notifying resellers of the duration and nature of the change. Moreover, certain products may be added or dropped from this Policy at SOLGW’s sole determination. Each reseller is responsible for regularly checking “https://d13b0a0cb3.nxcli.io/map-policy” to be aware of changes to the MAP and this Policy.

MAP RELEASE

During the below-specified MAP Holidays published “Dealer Pricing” will serve as the lowest possible pricing customers may see displayed, including all promotions, coupon codes, sitewide discounts, etc. Upon the completion of the MAP Holiday, our published MAP pricing will go back to being strictly enforced.

SOLGW MAP Holidays – Start at 0001 EST and end at 2400 PST.

• New Years' Day – Dec 30 – Jan 2
• Presidents Day – Feb 17- 21
• Memorial Day – May 26 - 30
• July 4th – June 30 - July 5
• Labor Day - Aug 28 - Sept 8
• Veterans Day – Nov 9-13
• Black Friday/Cyber Monday – Nov 22-30
• Christmas Day – Dec 20-26
• New Years' Day – Dec 30- Jan 2

***Maximum 4 additional days of requested MAP Holidays – grand openings, anniversary sales, armorers/ demo events/ etc. Written approval must be provided by SOLGW and these unique MAP Holidays can not run into the above listed Holidays. ***

Resellers are not required to indicate pricing for the Products in online media. However, suppose pricing for a Product is displayed. In that case, the model shown on the rating plate must be included in the description of the Product being sold, and the advertised price of a Product covered by this Policy cannot be less than the MAP.

All advertised Products must accurately refer to the manufacturer’s limited warranties for the Product. Resellers must not misrepresent the terms of the manufacturer’s warranty or provide any misleading warranty information.

Resellers may not sell Products to any other resellers that advertise or otherwise promote the Products in online media by indicating a price that is less than the MAP or that otherwise violates this Policy.

The posting or listing of the price of a Product on any approved third-party website, including, without limitation, Amazon, Google Shopping, Yahoo, E-Bay, Facebook, or other auction websites, is considered as advertising by a reseller and subject to the terms and conditions of this Policy. Pricing that is not MAP-compliant on these third-party websites will violate this Policy. 

Resellers may advertise the Products at any price above the MAP.

For a reseller’s website, the “shopping cart” or “check out” price is not considered an advertised price, as previously earned rewards, credentialed first responder discounts, and such may be applied at this point. For third-party marketplaces, the “buy it now” or “click to cart” pricing must be at MAP or above. 

 

  • ARE NOT ALLOWED

    • Displaying a numerical discount, as a percentage or dollars off next to the advertised price, that lowered the advertised price below MAP when applied.
    • Use of coupons or codes that imply a percentage or dollars off discount that would lower the advertised price to be below MAP.
    • Banners displaying sitewide promotions with numerical discounts that lower the advertised price below MAP when applied.
    • Instructing customers to add items to their cart for pricing below MAP

  • ARE ALLOWED

     

    • Displaying a numerical discount, as a percentage or dollars off next to the advertised price, which does not lower the advertised price below MAP when applied.
    • Payment of applicable sales taxes, offering free shipping, or providing free financing.
    • Bundling SOLGW with other complimenting items, i.e., optics, magazines, slings, and illumination tools.
    • First Responder/ Military Discounts of up to 10% off, provided this discount is restricted to only eligible/ credentialed individuals and not abused.
    • Complimentary vouchers/ rewards/ gift certificates – provided they can not be used on the current transaction, and the customer is paying MAP or above at the time of the transaction.
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